Why Gabbeh Prices Vary: Materials, Craftsmanship and Retail Costs

Customers often ask why Gabbeh prices differ so much between retailers. Beyond the individual rug's qualities, the way it is sourced and sold also affects the price. This article explains the main factors to compare.

・ The Rug Itself: Core Price Factors

Size, materials, weaving skill, design and origin all influence price. Construction also matters: handloom-made rugs and hand-knotted Gabbeh are not the same technique, even when both are described as handmade. Ask about the actual weaving method, fibres and dyes rather than judging from a style name or country alone.

Handloom weaving in progress

> The Retailer's Operating Costs

Retail prices also reflect costs beyond the rug itself.

Rent, staffing, showroom size and advertising all form part of running a retail business. Stores with different cost structures may therefore price comparable rugs differently. These factors help explain variation, but the price alone does not reveal a particular retailer's margin.

> Brand Positioning and Added Services

Branding and the way a collection is presented can also influence its price.

Some collections are positioned at the premium end of the market. When comparing them, consider what the price includes: the individual rug, design selection, provenance, presentation, support and aftercare. A brand name alone is not a complete measure of the piece's suitability for you.

Distribution arrangements, brand recognition and the services offered can all affect retail pricing. Compare the total proposition alongside the rug's materials, construction and condition.

Factors to Compare

Characteristics of the Rug

> Retail Operating Costs

Factor 1: A prominent location may involve higher rent.

Factor 2: Larger stores can have higher staffing and operating costs. Department-store selling arrangements may also involve additional fees.

The number of staff and associated employment costs are part of the overall business model.

Factor 3: Magazine and television advertising add to a retailer's promotional costs.

▲ Large advertising campaigns can involve substantial expenditure, with costs varying by campaign and medium.

> Brand Positioning

Brand image and recognition can influence pricing alongside showroom presentation, staffing and promotion. Compare those elements with the qualities and services that matter to you, rather than assuming that either a higher or lower price is automatically better value.

Oriental Moon's Approach to Gabbeh Pricing

We build direct relationships with producers and aim to reduce unnecessary intermediary costs. Our pricing approach is intended to make the rugs accessible while supporting those sourcing relationships.

We focus on the quality and visual character of each Gabbeh and aim for pricing that offers customers a useful balance of craftsmanship and cost.

Our direct sourcing approach is one reason customers may find attractive options in the collection. Compare individual pieces to decide which offers the best fit for your priorities.

Working with producers helps us manage sourcing costs while selecting rugs for their quality and design.

Value involves more than price. Choose according to the rug's quality, design, craftsmanship and the feel you enjoy, as well as your budget.

We aim to provide a collection in which customers can compare quality and price comfortably and find a piece they will enjoy.

Understanding why prices vary helps you compare rugs more thoughtfully. Explore the individual pieces and choose one whose appearance, construction and practical qualities suit your home.

If you have questions, please contact us. We can help before and after purchase so you can choose and care for your Gabbeh with confidence.